Customers are spending money more cautiously and the supply chains across the globe are going awry. It is quite tough to make strategies for the fabric industry now.

What is for sure is that the pandemic has brought about a substantial shift in the way the industry functions today.

Here, we bring into light some of these shifts related to textile exhibition, fashion shows, fabric suppliers and trade shows across different countries.

The first substantially huge fashion weeks have discerned a total digital makeover. The London Fashion Week also became the first huge fashion capital to show its digital forum in June.

It highlighted an altogether friendly and inclusive event, it is independant and gender-neutral for all around the globe. Runways are usually dedicated to industry insiders, celebrities and socialites, nevertheless with the emergence of digital shows, almost anyone who got an internet connection can acquire a front-row seating.

Some textile firms also came together to raise money to do charity throughout the country, dressing up in clothes that bring great happiness and excitement, and circulate pictures and videos of Do It Yourself catwalks at their places. Short films are made and digitally broadcasted.

Each brand that got involved in such textile events, exhibitions and trade shows got a designer profile page that showcased their sales/press/social media contacts and other work. It got jam-packed because of virtual content such as podcasts, digital showrooms, interviews, and ofcourse, the after-parties!